WHP Global to launch Anne Klein Bath & Body

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WHP Global to launch Anne Klein Bath & Body
WHP Global to launch Anne Klein bath & body. - WHP Global

Brand management and acquisition firm WHP Global has signed a licensing agreement with A. P. Deauville to launch Anne Klein Bath & Body.

Anne Klein’s Bath & Body collection features a full line of women’s bath, body care and spa products including a range of restorative body washes, exfoliating scrub and lotions, radiant face cream and cleanser, liquid hand soap, calming bubble bath, and more.

The exclusive line of bath and body care products for Anne Klein is expected to ship this month, and will be available in select department stores, e-commerce and specialty retailers throughout the United States and Canada.

“With self-care at an all-time high, we are thrilled to be partnering with A.P. Deauville to bring to life an elevated bath and body collection for the Anne Klein brand in one of the highest growth sectors of the beauty market,” said Stanley Silverstein, chief commercial officer at WHP Global.

”As we kick off the new year, we remain committed to expanding Anne Klein’s product assortment and offering customers a new way to experience and incorporate this timeless brand into their everyday lives.”

Founded in 1968 by the brand’s namesake, Anne Klein herself, WHP acquired the Anne Klein brand in July of 2019. It claims to generate over $700 million in global retail sales, with distribution in North America, China, Korea, the Philippines and Mexico, among other countries.

Most recently, in September 2020, it signed a long-term licensing agreement with Vandale Industries Inc. to launch Anne Klein Intimates. WHP equally owns brands such as Joseph Abboud, Joe’s Jeans, William Rast, and more.

Fred Horowitz, chairman & CEO at A.P. Deauville, added, “With the addition of personal care products, Anne Klein can further empower its customer whether they are starting or ending their day with a restorative and nourishing experience that only the Anne Klein Bath & Body line can offer.”

NewsSource: fashionnetwork

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