US Watches and Jewelry: The Recovery Gathers Pace

The bounce in US watch and jewelry sales shows no sign of slowing, with a fourth consecutive month of year-on-year increases and another record monthly rise.

Sales in September 2020 were up 13.7 per cent on the same month last year, the highest rise in at least five years.  The industry has made a remarkable recovery since sales halved in April – a plunge that overshadowed that of the 1929 Wall Street Crash – when the global pandemic first hit.

The graph below includes revised Dept of Commerce figures, based on actual through-the-till transactions rather than estimates. August sales were significantly stronger than initially reported – 14.4 per cent rather than 9.3 per cent.  July was slightly better – 8.0 per cent rather than 7.5 per cent.


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