Online Jewelry Sales Drive Record US Holiday Spending

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Online Jewelry Sales Drive Record US Holiday Spending

Online sales of jewelry in the US more than doubled in the run-up to the 2021 holiday season, according to Adobe Analytics data.

It was one of the top e-commerce growth sectors, up 2.2 times on 2020 and on a par with electronics, but behind toys, video games and books.

Total online spending across all sectors for the holiday season – 1 November to 31 December – hit a record $204bn, based on analysis of over a trillion visits to US retail sites.

That’s an 8.6 per cent rise, year-on-year. The spend during Covid-hit 2020 was up 32 per cent on 2019.

There were 38 days during the 2021 Christmas rush when daily spending topped $3bn, an increase on 25 in 2020.

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