Notonthehighstreet has worked with one of its stockists to launch the first ever jewellery collection by popular TV presenter, Fearne Cotton.
Designed in collaboration with one of the online giant’s artisan jewellers, Carrie Elizabeth, the exclusive Fearne Cotton x Carrie Elizabeth collection is notonthehighstreet’s first high profile collaboration.
The collection has been created to offer unique exposure and opportunity to Carrie Elizabeth.
Chief commercial and marketing officer at notonthehighstreet, Ella d’Amato, shares: “Notonthehighstreet’s purpose is to champion small creative businesses and to help our partners grow by connecting them to the world. Working in this way and providing unique opportunities for our partners – such as the Fearne Cotton collaboration – is what sets us apart.
“Fearne Cotton is the perfect match for our first high profile collaboration because as well as being a keen customer of ours for almost a decade, she is highly artistic, talented and passionate about supporting small businesses. With Fearne’s focus on finding inner peace and strength and Carrie Elizabeth’s knowledge of crafted jewellery and stones with celestial significance, a heartfelt collection has been crafted that will make the wearer feel truly invincible.”
Jewellery designer, Carrie Elizabeth, adds: “Notonthehighstreet is excellent at spotting and developing raw talent and I am honoured to have been chosen for this collaboration.
“I began working with the notonthehighstreet team in 2016, just three months after launching the Carrie Elizabeth brand. Without notonthehighstreet I would never have had the opportunity to work with someone like Fearne Cotton – no other retailer would have given a small business such as mine this exciting platform. Working together with Fearne has been the highlight of my career so far and I believe that our brand values are synonymous with Fearne’s own personal values of authenticity, integrity, mindfulness and creativity.”
Each unique piece has been designed to empower the wearer.
Featuring earrings, necklaces, rings and bracelets, the 31-piece collection incorporates hand-cut stones such as labradorite, symbolising strength and perseverance, and has hidden messages full of encouragement, reassurance and love, delicately engraved throughout.
Explaining her inspiration for the collection, Fearne Cotton comments: “Like me, notonthehighstreet is passionate about supporting small creative businesses. I chose to work with Carrie Elizabeth from the wealth of designers on notonthehighstreet because she has such a great eye for design and ensures there is a story behind all her jewellery. The Fearne Cotton x Carrie Elizabeth collection is about helping people feel uplifted, supported, reassured or just plain happy – and Carrie and I have put our hearts and souls into every piece. We hope you love it as much as we do.”
See the collection below:
News Source: professionaljeweller