Game, Set and Match: Serena Signs Exclusive Zales Deal

Game, Set and Match Serena Signs Exclusive Zales Deal
Pic courtesy Serena Williams Jewelry

Tennis superstar Serena Williams has signed an exclusive deal to sell her jewelry range through US retailer Zales.

The 23-time Grand-Slam winner launched Serena Williams Jewelry in November 2019, featuring gold and silver rings, bracelets, necklaces priced from $299 to $10,000.

Zales, which has over 700 stores and is part of the Signet empire, says it will now be the sole retailer for her collection.

She will be introducing a collection of new designs and revamped favorites next week (24 August).

Williams, 39, said: “I’ve had a long relationship with Zales as a customer and have always admired their style … Introducing my collection to the Zales customer just makes so much sense and really is a dream come true.”


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