De Beers Jewellers marked the re-opening of its flagship store in London by offering customers a range of extremely rare fancy colored diamonds.
The Heritage Master Diamonds will be available exclusively at the Old Bond Street.
De Beers describes the collection as an “array of the rarest intense and vivid shades, including superb pinks and blues, with no two shades the same.”
Among them are a 1.26-carat fancy intense blue internally flawless pear-shaped diamond; an oval-cut 1.42-carat fancy vivid green diamond; a cushion-cut 2-carat light purple diamond and a 1.83-carat radiant-cut fancy orangy-pink diamond.
The newly-designed store also offers online customers the opportunity to see detailed pictures of goods and consult with staff. Virtual try-ons will be introduced next year.