Clogau unveils new Welsh gold blend and plans new stores this year

Clogau Gold reveals plans for future growth

Clogau Gold is celebrating 30 years with a glittering vision for future growth – with more shops and a rise in exports.

The multi award-winning North Wales business has unveiled the 1854 gold blend – the year gold was discovered for the first time at the St David’s mine – to mark the anniversary as they reveal their workforce has now grown to 170 staff in Wales alone.

It has bucked the trend on the high street and successfully opened boutique stores in Bangor, Broughton, Swansea, London, Llandudno and Cardiff – which is currently being refurbished and refitted – and larger outlets in Birmingham, Bridgend and at Cheshire Oaks, Ellesmere Port.

New Clogau store in Bangor

There has also been expansion overseas with their products appearing in more than 20 countries and deals with international airlines including British Airways, Virgin Atlantic and Lufthansa, and airports from Cardiff to Kuala Lumpur.

Clogau has plans for three more shops in the coming 12 months, proof that consumers are still keen to enjoy the shopping experience, as well as browsing and buying online.

Managing director Ben Roberts said by reflecting on the success of the last 30 years and embracing the history of Welsh gold they are laying the foundation for an even brighter future.

“The story behind the gold and our roots here in Wales are at the heart of everything we do, and that will never change,” he said.

Ben Roberts inside the gold mine near Dolgellau It is owned by Clogau Gold Picture Lor

“But what is even more satisfying is that we have a spirit and drive within the company to retain these traditions while being at the forefront of advances in the sector, keeping our designs fresh and appealing to a wide audience.

“For Clogau to have kept growing and be in such a strong position is incredible after 30 years, considering the challenges facing all industries over the decades, but we have done it and plan to be around for another 30 years and beyond.”

Founded by Ben’s father William in 1989, Clogau Gold is now one of the most famous brands to come out of North Wales.

The royal connection has reinforced their reputation, with Welsh gold – the rarest and most sought- after in the world – used in the wedding rings of Queen Elizabeth II, Princess Diana, Catherine Middleton and, most recently, Meghan Markle.

Clogau Gold 1854 collection

Bespoke collections have won over the public and judges at the 2018 UK Jewellery Awards, who named them Retailer of the Year ahead of well-known chains like Goldsmiths, Beaverbrooks, Thomas Sabo and Mococo.

With further product lines on the horizon, Ben says further growth into 2020 is achievable and also said they would always keep their roots in North Wales.

“We have big plans for the rest of the year and are always moving forward,” said Ben.

“More stores and partnerships overseas with airlines, cruise ships and airports means more jobs here in Wales and a greater contribution to the local economy.

“That’s important to us, as while we are operating on a global scale our home will always be in North Wales and we value our position as one of the region’s biggest employers, particularly in retail, which is an area which has gone through a very difficult few years.”

New Clogau Shop opening in Broughton Shopping Park Flinthshire

He added: “The 1854 blend probably represents best how we plan to unite what we have done in the past with our plan for the years ahead while symbolizing the work that has gone on behind the scenes to build the name and create a brand we are all proud of.

“I have no doubt the next 30 years will be as exciting and challenging as the 30 that have gone before but we are ready for that, and I would like to thank all of our staff, our customers and the many companies we work with for your support as we begin the next chapter in Clogau’s rich history.”

News Source: Dailypost

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