Pop icon Beyonce is to become the face of Tiffany & Co, along with rapper husband Jay-Z, in a deal revealed yesterday by Harper’s Bazaar.
The singer appears on the cover of the magazine’s Tiffany-sponsored September issue, wearing a +21-ct Tiffany diamond. She is also featured inside in an interview and photoshoot.
The appointment of the superstar couple follows the announcement in June of three global brand ambassadors: Diana Ross’s daughter, Tracee Ellis Ross; Anya Taylor-Joy (star of Netflix miniseries The Queen’s Gambit) and Eileen (Ailing) Gu, 17, the champion freestyle skier.
Tiffany was acquired by the French luxury conglomerate LVMH in on-off-on-again $16.2bn buyout.
Its new executive vice-president, Alexandre Arnault – 29-year-old son of LVMH boss Bernard Arnault – has pledged to “focus on advertising campaigns and luring young customers”.
A recent poster campaign headlined Not your mother’s Tiffany, showing grungy young women with attitude, was condemned on social media as disgusting, disrespectful and ageist.